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What is Google AdWords Account?

Google Ads (previously known as Google Adwords) is an advertising service by the search engine giant Google. It allows businesses to bid for the placement of brief advertising copy on Google’s Search Network – only in areas related to their business or specified types of searches, like shopping or travel.

This advertising system is one of the largest in the world and is used by millions of advertisers worldwide. Once you have created a Google account, it allows for creating AdWords accounts that can be linked-to websites as well as Android apps with the use of the Google Play Store. The signup process takes a very short time of around 5 minutes to complete, but the wait for the account approval can sometimes take as much as a week.

The users of Google AdWords are mainly small and medium-sized businesses who use it to attract potential customers, raise brand awareness or enhance reputation. This form of advertising is not only limited to businesses but individuals and non-profit organizations can also use it.

 

How Does Google AdWords Work?

How Does Google AdWords Work

Google AdWords allows you to buy a search word, phrase, or product to show up on Google. It is a system that has been around since 1998 and is the most popular online advertising service. There are many different types of ad programs including Display, Shopping, Video, etc.

A Google AdWords account is made up of two elements: a profile and a campaign. Your profile will include information about your business such as your address, phone number, email address, etc. A campaign will have more detailed information about what you want to advertise such as keywords from your profile and the amount you want to spend per day on it.

Google Ads uses “bidding” (or how much you’re willing to spend) for placing your ad. Other elements are also taken into account like location (geotargeting), device type, and time of day.

From the moment you sign up for a Google AdWords account, you will be able to create several campaigns that are going to be linked to your different websites or apps. You can use them all at the same time or only one of them, it is up to you. The campaigns are used to target specific customers at different times of the day and people located in various regions.

 

Benefits of Using Google Ads:

There are many benefits for using Google AdWords over other forms of online advertising such as; Facebook ads, display ads, etc. Some of them include;

Benefits of Using Google Ads

  • Google AdWords can be used on Gmail and other Google products such as search, YouTube, etc. which means that the users can view your ads even if they’re not directly looking for them.
  • It’s easy to use for beginners and doesn’t require a large budget.
  • You have access to various useful and easy-to-use tools which allow you to set up, organize and track your campaign in a simple manner.
  • You can adjust your ad spend as needed.
  • It allows for local targeting of customers based on their location or device type.

You can also create AdWords accounts just for testing purposes and not beginning actual advertising with them. This will allow you to set a spending limit, create ads and see how your competition is doing. You can use that information to better plan your strategy for future campaigns.

 

What Are the Google AdWords Ads Types?

What Are the Google AdWords Ads Types

The main types of ads you can find on Google include;

  • Standard Text Ads: this allows for short content that includes one headline with 25 characters and two lines of description that can have a maximum of 35 characters each.
  • Shopping Ads: allows for longer descriptions which include product images (and other images like video, store locator, etc.), up to 3 headlines, and 6 additional lines for description.
  • Image Ads: this type of Google ad is shown as a small image in the search.
  • Lead Generation Ads: usually used by large companies that allow you to collect data from potential customers via a form and include an additional description with your contact info. 

Google AdWords Display Advertising

Display advertising is also known as banner ads, which appear on different sites within the Google Display Network (GDN). There are many advertising options to choose from ad networks and exchanges that allow you to easily create your own display campaign. These types of ads can be used for branding or lead generation (in which case, the visitor clicks on them).

Google AdWords Display Advertising

▪ Clicks: show an image with a short description that only requires a user to click to enter your website.

▪ Impressions: the number of times your ad is being seen by users but not clicked.

▪ CTR (Click Through Rate): indicates how many people click on an ad out of all impressions that appear on it.

▪ CPC (Cost Per Click) indicates how much you’re going to pay per click that leads to a conversion for your website.

▪ CPM (Cost Per Thousand Impressions): you pay only when someone views your ad.

When creating a display campaign, there are different ways to split it into smaller parts which include;

  • Demographics: It indicates the age and gender of the targeted audience. For example, if you want to target men between the ages of 25 and 35 years, you can use this option.
  • Interests: users are usually interested in different things and that’s what interest targeting allows for. You can create ads based on what they like online or follow on social media such as music, tech, fashion, etc.

▪ Device: people use different devices so you can choose to target the users who are on a mobile device, computer, or both.

▪ Geographic: You can choose to target people in a specific country or even city if you have one near your business location.

How Does The Google Ads Auction Work?

Google Adwords Auction bid system is a common bidding format where the highest bidder wins. When advertisers select keywords, they place a bid that will be mainly based on your daily budget or how much you are willing to spend per day. Performance is measured by Cost Per Acquisition (CPA), Cost Per Click (CPC), or Cost Per View (CPV). Google uses an auction-based bidding system where it ranks ads based on their bids and ad relevance.

Advanced Strategies To Help You Dominate Your Competition

Managing your AdWords account is not easy and this article provides some useful strategies that can help you when bidding in the AdWords auction.

▪ Start with a low bid to see how your ad positions itself and how much traffic you can get.

▪ Review your ad performance daily, weekly, or monthly to identify opportunities that will help you increase the overall ROI. This involves lowering bids for ads with low CTR and raising them for high converting ones.

▪ Bid on long-tail keywords, which are more specific in nature and usually have lower competition.

▪ Always create ads that are relevant to the search query and match your target keywords as closely as possible, otherwise, you are going to get low CTR or even negative ROI.

  • Test ad copy with A/B testing on a small scale when you start and make changes based on the performance of each variant.  Your conversion rate is influenced by ad copy, landing page, and the user experience.
  • Test different ad formats to see what generates the highest conversion rate: text ads or image ads? Are you likely to get more clicks on link ads or display ads?
  • Use negative keyword lists in order to prevent showing your ads for irrelevant searches which automatically have low click-through rates.
  • Experiment with the times and days for a specific ad’s performance to learn when your audience is more active online, resulting in a higher click-through rate and better ROI.

 

Keeping Your Account Safe With Google AdWords Security Tips

The first thing you need to do is enable two-step verification on your account. You can do that by logging in to your account and selecting the “Edit Account” menu option. There you will find the option to turn it on if you don’t have it already.

Other security precautions include:

  • Restricted access for certain IP addresses: If you think a hacker is using multiple computers or mobile devices from one location, then this is the option for you.
  • Site keys: Allow the system to monitor all employees and users who have access to your account by adding their IP addresses and devices.
  • Account recovery options: select an email address that is not associated with your business in any way so that if a hacker gets access to it, he will be able to do nothing about it.  
  • Brand keywords: You can add your brand name to the list because you don’t want to end up getting paid for any other keyword that is similar to yours, even though it might not be as important.

How Much Does Google Ads Cost?

The cost of purchasing a Google ad is a function of the respective bid and the aforementioned factors. The most common factor is your daily budget, which you can set as per your preference in your campaign settings.

However, in general, here are some pointers to help you estimate the amount of how much it will cost before you start developing a strategy:

1) If you’re running 3 campaigns, then 12 keywords and each keyword have 4 bids –  this would be about $264/day for those three campaigns.

2) You can spend up to $2500/day on Google Ads (depending on your Ad Rank).

3) Depending on your niche, you can spend up to $2500-$5000/day if you’re targeting the top spot for each keyword.

4) The highest bids get an ad in the high position and this costs more than the average bid.

For Indian users: If you’re not familiar with how Google AdWords works, then you should consider spending at least Rs. 500/day to run your campaign and then you can adjust the daily budget depending on how much traffic your ad brings in.

Of course, if you’re not getting leads and sales after a couple of days, then increase your bid or shut down it temporarily until you have enough conversion rate optimization efforts put in.

Do you need a budget to start?

Yes, you do. At least $20-$50 a day so that you can check the results and make necessary changes when needed. You don’t want to spend hundreds of dollars only to find out that your ad is not performing well on Google.

Why Should You Consider Google Ads?

Google Ads is a great way to market your business as it has an extensive reach and can lead to superior ROI. There is a 30-second video advertisement at the top of the search page that appears only to organically selected users.  Organic search results are selected based on Google’s algorithm that takes into account over 200 factors, including your Ad Rank and relevance of the keywords you’ve used in your AdWords campaign.

The cost of purchasing a Google ad is a function of the respective bid and the aforementioned factors. The most common factor is your daily budget, which you can set as per your preference in your campaign settings.  However, in general, here are some pointers to help you estimate the amount of how much it will cost before you start developing a strategy:

1) If you’re running 3 campaigns, then 12 keywords and each keyword have 4 bids – this would be about $264/day for those three campaigns.

2) You can spend up to $2500/day on Google Ads (depending on your Ad Rank).3) Depending on your niche, you can spend up to $2500-$5000/day if you’re targeting the top spot for each keyword.

4) The highest bids get an ad in the high position and this costs more than the average bid.

Should I use Google Ads?

Google Ads is a great way to market your business as it has an extensive reach and can lead to superior ROI.

There are several benefits of Google AdWords compared to other pay-per-click advertising platforms:

1) In terms of performance, you will get the best results from your campaign if it is targeted towards specific keyword groups that have a high search volume.  You should consider running multiple campaigns with different keyword groups to test which ones are giving you better results.

2) Google is the biggest search engine in the world and thus has a massive user base. People who use their services will most likely also be users of other Google products, such as Gmail, Chrome, or Youtube.  It’s very easy to build brand awareness on social media because of the trust people have not just in Google, but in all the products it owns.

3) You can target specific locations and demographics to understand which ones perform better for your business.  It also helps you optimize your campaign so that you receive a higher return on investment (ROI).

4) Testing is easy because AdWords’ interface provides access to real-time data on a daily and even hourly basis.  You can easily see the performance of your ad, which keywords are most effective, and how much you’re spending for each click.

5) The biggest advantage of all is the free trial period (60 days) during which you can test your campaign while learning the ropes at no cost.

Buy Aged AdWords Accounts

buy Aged AdWords Accounts

Buy aged Adwords accounts are the perfect way to increase productivity and save time. They have a very high conversion rate as compared to newly registered accounts. There are lots of benefits that accrued with an old AdWords account which are the reason why it is the ultimate choice for your campaign. Some of these benefits include:

1) It provides information on how to optimize for success.

2) It provides access to other country’s statistics from which you can learn and be inspired.

3) Allocate your budget according to what your goals are, either by day or month.

4) Buy aged Adwords account helps in avoiding spending more than is necessary by running out of budget too soon.  It helps in controlling your budget and thus avoiding overspending.

How to buy Aged Adwords account?

Buying an old AdWords account is what most marketers want but this seems to be very difficult for many people because of the complication involved in the process. However, such accounts can only be purchased from someone who already has a registered AdWords account with some good statistics. This is no different from buying a domain name which requires you to buy it from someone who already has one.  If you can find anyone with an old AdWords account, that will be the easiest way for you to get started.

Buying such accounts may prove rather tricky as most of them are registered and have good statistics. This is because AdWords accounts are usually registered by people who have established businesses and they’ve also gotten to a point where they can afford to spend some money on online marketing.

If you’re looking for Google AdWords Accounts,  buy aged Adwords accounts.

Buy Verified Adwords Account

Buying a verified AdWords account is a wise choice that will cost you less as opposed to the other one. With this, you can be sure of the quality of service since it has withstood all the necessary procedures. This also brings about another benefit meaning that your business will not be left in the dark because of a lack of transparency. Buy verified AdWords accounts have gone through a series of vetting so there are no hidden skeletons and they are clean as well.

buy verified adwords account

Going through this process is not as easy as it sounds because it requires certain procedures to be followed even before you can proceed with your verification. This is very important because once an AdWords account has been verified, all the information that was set up while setting it up remains unchanged.

Buy AdWords Account

As stated above, you might have experienced some difficulties when trying to buy AdWords account from someone who already has it. Most of the time, the information you get is either fake or not compatible with what you are looking for. To avoid all this trouble and frustration, you can simply buy it online. Here are some reasons why buying an AdWords account make a lot of sense:

  1. It is easier than it seems to be because all you need is just one click from your computer.

2) You can apply for a buy AdWords account with lots of bonuses included such as free coupons and discount codes.

3) You can also hire the services of professional help who will set up your campaign for you after buying the Adwords account.

4) Using an old AdWords account could help you save time and effort because it is already set up with the right kind of tools and techniques to make your business successfully online.

5) It gives you a wide variety of options as compared to starting from scratch. Buy Google AdWords Accounts today, buy verified google AdWords accounts and buy Adwords accounts.

6) It is very easy to understand because the ads have been created already.

7) It comes with a lot of free time which you can use in doing other business-related tasks. With an old AdWords account, there isn’t much that you need to do apart from sitting back and relax while waiting for the money to start flowing in.

8) It is affordable and you can buy an AdWords account that fits your budget without compromising on quality at all.

9) It saves you a lot of time because you won’t need to wait for anything to set up if it’s already there when you make the purchase. Buying a verified AdWords account is your best bet and it’s ideal for those who don’t have much time to spare.

Conclusion

A final thing to remember when you’re trying to decide which AdWords account to buy is that it’s important to do your research. Buying an old, reliable one will ensure a higher return for your money and prevent you from wasting too much time setting up the account.

I hope this article on “What is Google AdWords Account and How Does Google AdWords Work?” helped you learn more about this option and why it might be the right choice for you. The article should have provided you with some pointers about the cost and benefits of buying an AdWords account, as well as what is involved in buy google AdWords accounts or when looking into other options such as buy aged AdWords account.

 

Aged Verified AdWords Accounts

Looking to buy aged adwords accounts? Visit us for the best quality of aged verified adwords account at affordable prices. Best quality adwords accounts for sale.

Product SKU: A45343

Product Brand: Aged Verified AdWords Accounts

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